Presenting ‘From the ground up’, the story of a family gathering at their homestead in the Snowy River region, to embark on their annual trek to the top of Mt. Kosciuszko, the pinnacle of Australia.
Defined by our long-standing connection to Australia’s outback, the new campaign is a return to the heartland from which R.M.Williams was born 90 years ago. Inspired by generations of R.M. wearers and a heritage of the finest Australian craftsmanship, we present a collection that blends style and utility. Always starting with the R.M.Williams boot and, like every journey, working from the ground up.
The Australian spirit of adventure and exploration brings us together, connecting us to one another and the land on which we tread. A family homestead in the rolling foothills of the Snowy River region serves as a testing ground for durable styles, imbued with a legacy of quality and craftsmanship.
Comforting outer layers, functional denim styles and sturdy boots protect us on this journey home and offer us comfort as we gather by the fire with those we hold dear.
The collection draws on the familiar and fresh with a seasonal reinvention of time-honoured classics and innovative new styles across winter footwear, durable fleece layers, premium leather goods and ready-to-wear essentials.
Moving from city to the rugged Snowy River region, tones of blue, green, grey and khaki emerge. Reflecting the scenic countryside beneath the snow line and the rocky outcrops above, capturing a mood that is natural, untamed and distinctly our own.